Anchor to the release
Use shipped features and repository context as the factual core of the campaign.
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SaaS launch content calendar
Coordinate the launch narrative around product facts, not a pile of disconnected drafts.
Build a reviewable launch calendar from the repository, release notes, positioning, audience, and desired call to action.
For SaaS founders and product teams launching features, major versions, betas, or new products.
team/relaydesk
Latest releasev3.0 — Shared support workflows
Repository context becomes an editable campaign—not an automatic publish.
The problem
A launch needs continuity before and after launch day.
Teams often create the announcement but neglect the follow-up posts that explain different use cases and objections.
Drafts from several people drift in terminology, claims, and calls to action.
Publishing integrations are configured before anyone knows whether the content deserves to be published.
The workflow
Create the calendar before granting publishing access.
Add market context
Confirm the audience, product promise, offer, tone, and destination.
Build the sequence
Spread announcements, benefits, tutorials, lessons, and engagement prompts across the launch window.
Approve and activate
Edit every item inside a draft campaign, then connect and start publishing.
Example output
One release. Three useful angles.
team/relaydesk · v3.0 — Shared support workflows
01Launch
RelayDesk 3.0 is available today with shared queues, ownership rules, and a complete migration path for existing workspaces.
02Use case
When two teammates answer the same customer, speed becomes confusion. Shared ownership in RelayDesk 3.0 makes responsibility visible before anyone replies.
03Migration
Existing RelayDesk workspaces can move to 3.0 without rebuilding queues. The release guide explains each new ownership default.
What changes
Less blank-page work. More deliberate communication.
- Consistent launch terminology
- Useful follow-up content
- A shared review surface
- Publishing permissions added last
Questions
Practical details.
Can the calendar cover several platforms?
Yes. Choose networks during generation and edit the platform-specific drafts together.
Can we change the schedule after generation?
Yes. Every post date remains editable before and after saving the campaign.
Does this replace launch strategy?
It turns confirmed strategy and product context into an execution calendar. It does not replace customer research or positioning decisions.
Use the repository you already have
Generate the first three posts now.
No signup for public repositories. Preserve the result when you are ready to build the full calendar.